The presentation covers the issues marketers face today when creating meaningful content across the marketing mix in a digital world (with a bit of focus on pack design and print).
Jose Gorbea recently joined HP and leads Digital Print Solutions for EMEA. Jose is a passionate marketing leader & speaker with solid expertise and thought leadership across the marketing mix and a strong track record on revitalizing brands strategically by inspiring teams to deliver breakthrough, consumer-centric campaigns and innovations.
He has lead for over 19 years the overall marketing strategy and execution of well established brands such as Kit Kat, Crunch, Cadbury, Milka, Toblerone, belVita, Ritz, Philadelphia, Trident and Stimorol across numerous geographies such as Latam, Europe and Global. In his last role at Mondelez, he was the Head of Marketing and Digital Operations for Europe and obtained a digital marketing certification from the Google Marketing Academy which makes him an asset for delivering brand solutions in a digital world.
Additionally, he has helped shape the marketing culture in global organizations with a socially responsible, competitive and winning mindset that strengthened marketing capabilities across packaging, digital and social media in complex organizations.